Contemporary Gallery Business: Strategic Approaches and Paths of Collaboration

• Umarov Abduxamid Sattarovich

  Professor of Department Social Sciences and Informatics National institute of Fine Art and Design named after K.Behzod, Uzbekistan, Tashkent

• Usmonova Zarnigor Baxodirovna

  5th-year Student of Faculty of Art Studies and Museology Management (Art Management and Gallery Work) Program National institute of Fine Art and Design named after K.Behzod, Uzbekistan, Tashkent

This article examines the development of the gallery business in
Uzbekistan by exploring strategic approaches and collaboration models. It
begins with the Art Gallery of Uzbekistan’s foundation in 2004 and its role
in preserving and showcasing modern Uzbek art through both physical
and digital platforms. The evolving functions of contemporary galleries—
as public-oriented educational spaces, incubators for emerging artists,
and hubs for VR/AR/NFT technologies—are analyzed alongside the
significance of public–private partnerships. Marketing trends from 2019 to
2023 reveal rapid growth in online engagement, influencer-driven
audiences, and virtual exhibitions. The study also reviews local and
international collaborations (joint exhibitions, grant projects) and
highlights digital innovations (VR/AR shows, NFT marketplaces,
blockchain provenance). Recommendations include formalizing
international relations, fostering technological partnerships, enhancing
digital literacy, and creating a national NFT platform to strengthen global
competitiveness.

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