The Role of Small Business in Creative and Cultural Industries, its Risks, and Development Prospects

• Zunnunova Umida G‘ulomovna

  Professor of Department of Social Sciences and Informatics National institute of Fine Art and Design named after K.Behzod, Uzbekistan, Tashkent

• Abdusamatova Zarinabonu Gayratbek kizi

  5th-year Student of Faculty of Art Studies and Museology Management (Art Management and Gallery Work) Program National institute of Fine Art and Design named after K.Behzod, Uzbekistan, Tashkent

This article investigates the role and challenges of small businesses within
Uzbekistan’s creative and cultural industries. It highlights how these
enterprises — encompassing visual and applied arts, music, film, fashion,
advertising, publishing, and digital media — drive economic growth while
preserving cultural heritage. Small businesses are lauded for their
flexibility in developing niche products, rapid adaptation to shifting
market demands, and effective use of local resources. However, they face
diverse risks: financial (capital constraints, liquidity issues), market
(competition, changing consumer preferences, technological disruption),
operational (production errors, staffing gaps, supply-chain failures), legal
(copyright and licensing complications, shifting regulations), and
social/cultural (misalignment with local traditions, audience rejection). An
effective risk-management framework includes risk identification and
assessment, strategic planning, continuous monitoring, and capacity
building through staff training. Recent statistics (2020–2023) show
significant growth in the number of small creative enterprises, export
volumes, and employment, reinforced by government support grants, tax
incentives, and training programs.

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